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Role of Technology in B2B Logistics and Business Growth


Sanjay Negi

Assistant Director @ Shiprocket

November 21, 2022

5 min read

B2B Logistics

Technological advancements are reconfiguring the B2B landscape while altering the factors driving value additions and connecting with the customers. Over the period, India has emerged as one of the fastest-growing economies across the globe. B2B logistics have played a crucial role in boosting the Indian economy. The heightened involvement of B2B logistics is due to the movement from traditional bricks and mortar to online shopping culture. Indian eCommerce has witnessed a massive influx of online shoppers and sellers. According to a Shiprocket CII report, there were 150 million online shoppers in 2021, which is expected to reach approx. 500 million buyers by the end of 2030.

However, in a fast-paced Indian market, businesses are dealing with a shortage of time while dealing with the transportation of goods. As a result, their B2B logistics are getting severely impacted. To overcome this challenge, companies have turned their focus toward new-age technologies. With the new developments and advancing technologies, businesses can effectively optimize their B2B logistics and add substantial value to their profit coefficient.

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Benefits of Technology in B2B Logistics

A tech-enabled B2B logistics company can seamlessly facilitate inter-organizational coordination, resulting in transactional cost savings and enhanced client sourcing opportunities. As per a Mckinsey & Company report, 65% of B2B companies now implement online transactions, making new-age technologies as crucial as the raw materials to develop the final products. Therefore, adopting technological advancements such as automation in operations can help B2B logistics to gain a competitive edge in the Indian market.

Below are some of the advantages that technology provides to B2B logistics:

Higher Visibility with Advanced B2B Logistics Technology

Today’s technical advancements can assist businesses in acquiring a panoramic view of their B2B logistics operations to have greater visibility of how the operations are taking place at the ground level. In B2B businesses, clients expect to get their orders within expected deadlines and require regular updates. Hence, rigorous B2B logistics strategies and planning are needed while digitizing the delivery process. Technology can enable visibility with real-time data and help companies to measure their SLA compliances, resulting in enhanced customer satisfaction.

Modern technologies can also help a B2B eCommerce company to make data-driven decisions, which is the top priority in business settings. Additionally, tech-enabled strategies can deliver real-time changes to the operations, automate delivery processes, tracking and monitoring, and seamless business-client collaborations. Moreover, with the help of technology, B2B logistics companies can provide expected delivery dates, which provides a complete shipping journey.

Accelerated Productivity

B2B companies must use their essential resources wisely to perform efficiently. So, to improve productivity, businesses are leveraging technologies such as artificial intelligence (AI). As AI-enabled B2B logistics uses NLP-based platforms, it helps provide real-time solutions, enhancing the accuracy of decisions. AI/ML-based B2B logistics can also solve the issue of inaccurate addresses, resulting in on-time delivery.

Handle Operations Efficiently

To successfully complete the order cycle, the tasks must be streamlined. And to increase the probability of successful management, operations such as safe loading and determining crate, pallet, and container requirements based on business rules, material characteristics, and more must be automated. Automating operations reduces workforce hours, costs, and wastage while delivering benefits, such as carton optimization, constraints assessment, loading strategies, 3D visualization, and non-standard product management.

Seamless Last-mile Delivery

The main agenda of last-mile delivery is to deliver orders to clients on time, quickly, and effectively. Quicker deliveries are no longer a thing of the past and are significantly in demand from customers because of the standard set by businesses such as Amazon. To ensure unique customer satisfaction, it is essential to make sure that the companies are in complete control of the B2B last-mile deliveries. Cost is also a significant factor in B2B last-mile deliveries. To attract clients to shop from the business portal, last-mile B2B logistics are crucial. Technology and real-time data analytics help B2B companies to have complete control over the B2B last-mile operations by bringing them to their fingertips.

Precise Forecasting for Better Opportunities

Predictive and prescriptive analytics, along with demand and capacity forecasting, means that B2B businesses can accurately understand what future demands are likely to be. This insight helps fleet and carrier procurement and management ensure enough capacity to meet future client needs. Therefore, B2B companies proactively implement advanced technologies for their B2B logistics.

How Shiprocket Cargo Helps Businesses with B2B Logistics?

Shiprocket Cargo provides state-of-the-art tech-enabled platforms for businesses to cater to their B2B bulk shipments while aligning the companies with top-notch shipment carriers pan India. Moreover, the company helps businesses provide a unique post-purchase experience by providing ease of electronic proof of delivery and appointment-based deliveries. The bulk shipment enabler assists B2B businesses in streamlining B2B logistics by delivering an advanced tech-enabled dashboard that can help businesses with order placement, tracking, weight calculations, and shipping.


B2B logistics have become essential for the growth of a business. However, managing B2B logistics can be a daunting task for the stakeholders attributing to the fact that multiple entities are involved in making the logistics operation successful. 

Technological advancements help B2B businesses to streamline their B2B logistics by providing them transparency, visibility, automated shipment control, and on-time deliveries.

Shiprocket Cargo, a tech-enabled B2B bulk shipping enabler, assists businesses to ensure that B2B logistics operations are carried out effortlessly and with enhanced productivity.

How Businesses can Optimize their B2B Logistics? Click Here to Know More.

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