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7 Strategies for B2B Logistics to Reduce Freight Cost


Sanjay Negi

Assistant Director @ Shiprocket

January 14, 2023

5 min read

Freight Cost

The Indian eCommerce market has seen significant growth in recent years, and one of the key factors driving this growth has been the development of B2B logistics. B2B logistics refers to the transportation, warehousing, and distribution of goods between businesses. It has become increasingly important as companies turn to eCommerce to reach new customers and expand their market share.

In addition, B2B logistics has also helped to improve the speed and efficiency of deliveries. With advanced technology and automation, companies can track their shipments in real-time and ensure that products are delivered to customers as quickly as possible. This has helped to improve customer satisfaction and increase repeat business.

However, freight costs are an essential factor for B2B logistics for the transportation of goods. Although the freight cost can fluctuate significantly in recent years, many businesses have seen an increase in freight cost.

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Reasons Responsible for Increasing Freight Cost

 Increasing Freight Cost

Let’s explore some of the reasons responsible for increasing freight cost in B2B logistics:

Fuel Prices

One of the most significant factors affecting freight cost is fuel price. The cost of fuel is a substantial expense for carriers, and when fuel prices rise, so do freight costs. The price of fuel can be affected by several factors, such as global oil production, weather events, and geopolitical tensions, which can lead to fluctuations in the cost of fuel and, in turn, freight costs.

Capacity Constraints

Another reason for increasing freight costs is capacity constraints. The number of available trucks and drivers is limited, and carriers can charge higher rates when demand for shipping exceeds the available capacity. This is particularly true during peak seasons, such as the holiday season when retailers and manufacturers are shipping large volumes of goods.

Government Regulations

Government regulations also play a role in increasing freight cost. New emissions, safety, and compliance regulations can lead to increased costs for carriers, which are passed on to shippers in the form of higher freight charges.

Natural Disasters

Natural disasters such as hurricanes, floods, and wildfires can also disrupt the supply chain and lead to increased freight costs. When natural disasters damage ports, warehouses, and other logistics infrastructure, it can lead to delays and increased costs for freight transport.

Strategies to Reduce Freight Cost

Reduce Freight Cost

Below are the 7 strategies that can help businesses to manage and reduce their freight cost efficiently:

Negotiate with Carriers

One of the most effective ways to reduce freight costs is to negotiate with carriers. Businesses can secure a better rate or more favorable terms by establishing a strong relationship with the carrier. Additionally, shopping around and comparing rates from multiple carriers is vital to ensure that organizations are getting the best deal possible.

Optimize Packaging Strategy

Another strategy for reducing freight costs is to optimize your packaging. Businesses can lower the shipping cost by reducing the size and weight of the packages. Additionally, organizations can use more efficient packaging materials, such as air cushions or bubble wrap, to protect the products during transit.

Consolidate Shipments

Consolidating multiple shipments into one can also help to lower businesses’ freight cost. By shipping a larger volume of goods at once, companies may be able to negotiate a better rate with their carrier. Additionally, consolidating shipments can reduce the number of handling and transportation costs.

Use a Logistics Provider

Using a third-party logistics provider can also help to reduce your freight costs. These providers have the expertise and resources to negotiate better rates with carriers and handle all aspects of the shipping process, which can save them time and money.

Utilize Technology

Utilizing technology can be a powerful tool for reducing freight costs. By using transportation management software and other logistics management tools, businesses can automate processes, track shipments in real-time, and make data-driven decisions that can help organizations to save money.

Focus on Cost-effective Routes

Choosing the most cost-effective shipping route can also lower freight costs. By understanding the best product routes, businesses can avoid expensive or congested areas and ensure that the goods arrive at their destination on time and at the lowest possible cost.

Invest in Freight Audit

A freight audit reviews freight bills and related documents to ensure that the companies are only paying for the services they have received. By investing in a freight audit service, businesses can identify and correct billing errors, ensure that they are paying the correct rate, and negotiate refunds or credits for overcharges.


B2B logistics is a critical component of the Indian eCommerce market and is vital to the sector’s growth. With the continued development of B2B logistics, even more growth in the Indian eCommerce market will likely be witnessed in the coming years. However, B2B logistics can be a complex and costly endeavor, but with the right strategies, businesses can reduce their freight costs and improve their bottom line. From negotiating with carriers and optimizing packaging to utilizing technology and focusing on cost-effective routes, there are many ways to save money on logistics expenses.

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