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Appointment Scheduling: Optimising Delivery and Shipping for Customers

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Akesh Kumari

Specialist Marketing @ Shiprocket

August 6, 2024

12 min read

Efficient delivery and shipping are crucial for customer satisfaction. Appointment scheduling delivery has become one of the go-to ways to optimise logistics and shipping processes. So, why has it become so popular? It’s because it ensures that deliveries are made at the earliest and most convenient times for customers. 

This approach not only enhances the customer experience but also streamlines operations for businesses. It helps businesses improve route planning and reduce missed deliveries. With advanced technology, you can manage delivery windows more effectively, providing real-time updates and greater flexibility to your customers. 

Let’s find out how the integration of appointment scheduling into delivery logistics represents a significant step forward in achieving operational efficiency and customer loyalty​. 

The Importance of Appointment-based Delivery for Sellers

As the name suggests, appointment-based deliveries ensure scheduled and timely deliveries by appointment. It plays a crucial role in optimising B2B deliveries and logistics. Let’s look at some of the major benefits of appointment-based deliveries for sellers.

  • Efficient coordination

Appointment-based deliveries facilitate coordination in arranging transportation for shipment. Eventually, it helps you optimise your logistics operations.

  • Scheduled shipments

Appointment-based deliveries can help you ensure accurate delivery times for shipments. 

  • Better customer experience

When your customers receive their orders on time, it will improve their experience and satisfaction. Eventually, they are more likely to return for repeat purchases. 

  • Reliable deliveries

Safe and reliable deliveries of your customer’s order is very important. Appointment-based deliveries help you ensure you can deliver your customer’s orders promptly based on the appointments scheduled.

  • Streamlined operations

 Scheduling deliveries in advance can help you streamline your logistics operations. It ensures the smooth transportation of shipments and facilitates better communication and coordination between sellers and buyers. 

Optimising B2B Delivery for Better Business Relationships

Here are some ways to optimise B2B deliveries to establish better business relationships.

  • Understand your client’s needs.

The first step is to clearly understand your client’s needs. It can help you tailor your delivery services accordingly. You should also maintain a regular flow of communication to ensure you’re always aware of any changes in their preferences. When you better understand their expectations, you can offer them a more personalised delivery and customer experience. 

  • Optimise routes more frequently.

You can use advanced tools for route optimisation to optimise routes more frequently. It’ll help you ensure your delivery routes are always efficient. Regularly optimising your routes can help you reduce delivery times and even costs. Eventually, you can prevent delays and improve overall B2B delivery service. 

  • Use a cloud-based solution for automating tasks.

You can use a cloud-based app or software to automate everyday logistics and shipping tasks. For example, you can automate inventory management, invoicing, delivery scheduling, and more. Automating routine tasks can help you streamline operations, reduce manual errors, and save time. It gives your team more time to focus on other important business activities, enhancing overall efficiency and productivity.

  • Prioritise real-time visibility with live tracking.

Enabling your customer to track their orders in real-time is a game-changing feature. Real-time visibility ensures your customers are aware of the location and current status of their orders. It helps you ensure transparency in the delivery process, reduce customer anxiety, and improve overall customer experience. 

  • Focus on quality control. 

You should ensure high standards of quality control throughout the delivery process. You should regularly monitor and inspect the quality of goods and the performance of delivery personnel. If you want to improve client satisfaction, focusing on quality control will go a long way in establishing their trust in your business. 

Selecting the Best Cargo Shipping Company for Your Needs

Here are some points you should keep in mind when selecting a cargo shipping company for your business.

  • Cost and range of services offered 

You should start by analysing the cost and range of services a shipping company is offering. Compare these services and their costs with other shipping companies. See if the services match your business requirements and whether the cost fits your budget. Though you may be tempted to choose a cheaper option, it may not be the best fit for your business. It may help you save money initially, but it may end up being detrimental in the long run. That’s why it’s essential to compare the price with the level and quality of service offered. Poor quality service can lead to dissatisfied customers. It may also damage your reputation in the market. 

  • Delivery speed and time

The other two most important factors that should influence your choice of cargo shipping company are delivery speed and times. The delivery timeline is even more important for international shipments. Before you choose a cargo shipping company, make sure they offer timely deliveries, whether domestic or international. Receiving orders on time and in perfect condition can significantly improve customer satisfaction.

  • Shipping destinations

If you want to ship your products internationally, you may have to choose a cargo shipping company that enables you to do so. Though you can use multiple carriers for your shipments, it becomes challenging in the long run. It’ll be a lot easier for your business to rely on just one cargo shipping company instead of juggling between multiple shipping companies. You can let the shipping company know the destinations you want to ship to, including the international ones. This will help you ensure they cover the said locations. 

  • Types of products

Consider the type of products you sell before you choose a cargo shipping company. You may have special storage, handling, and transportation requirements depending on the type of products you sell. For example, fragile, temperature-sensitive, or hazardous items. You may end up facing delays if the shipping company later refuses to ship goods that are too fragile, perishable, expensive, or hazardous. That’s why you should ensure you don’t have to face such a situation.

  • Shipping company’s expertise, experience, and reputation 

A shipping company’s reputation is one of the best ways to figure out whether it’s right for your business. You can read customer reviews and testimonials online. It’ll give you a clear idea of the level of services a shipping company offers, whether they deliver the shipment on time or if the shipment reaches the final destination in perfect condition. Customer reviews can help you determine a shipping company’s reputation and their expertise and experience in offering the services you require.

  • Cargo insurance

Getting the cargo insured is important to prevent financial losses in case the cargo is lost or damaged. You should look for a cargo shipping company that offers comprehensive insurance coverage against losses. It’ll help you back up your cargo’s security and ensure timely deliveries. 

  • Extensive customer support

Look for a cargo shipping company that offers extensive customer support via live chat, email, etc. An active, round-the-clock customer support service can make all the difference when time is of great essence. To analyse the customer support team of a cargo shipping company, you can ask any questions you may have or put forward your doubts. It’ll help you determine how quick and efficient they are with their responses. 

  • Real-time tracking and updates

Before you choose a cargo shipping company, make sure you enquire about live tracking features. This feature is essential because it enables you to track the shipment in real time. Moreover, customers are eager to track their orders. Real-time tracking enables them to track their order’s location and estimated delivery times and see if there are any potential delays. It also enables you to track and monitor your cargo and shipments. In case the shipment is delayed, you can reach out to your customers in advance and inform them about the situation. Proactively managing delays can help you ensure your customers don’t end up cancelling their orders. However, that may still not be enough every time. 

Managing Domestic Cargo: Challenges and Solutions

Let’s look at some of the most common challenges in managing domestic cargo and how you can overcome them.

  • Growing customer expectations

Customer expectations from online businesses rose unexpectedly after the pandemic. They demand extremely fast, secure, and low-cost shipping solutions. This has not only created pressure on eCommerce businesses but also on shipping companies. Freight forwarding companies, working on behalf of businesses, often work with small budgets and even lower profit margins. They have to incur significant losses to match the standards set by their competitors in the industry.  

You can implement a system that offers real-time data to your shippers. It will help them stay more informed about the status of the shipment. It will also help you save time your team would’ve otherwise spent on providing unnecessary updates. 

  • Container shortages

Ever since the pandemic, it has become more difficult to secure shipping space. Though there are several reasons fueling this phenomenon, the major one is a decrease in shipping vessels during the COVID-19 pandemic. This was done in response to reduced demand. Port congestion has further worsened the problem. Now, containers can’t maintain the same speed as before since they take more time to complete a single delivery. Additionally, a rise in customer demand has resulted in an extremely limited supply of shipping containers and capacity. 

There are several ways to secure shipping space on a container despite its limited supply. You can opt for less-than-container load (LCL) shipping when your cargo doesn’t fill the whole container. It’s one of the most cost-effective shipping solutions. Alternatively, if you operate on tight timelines, you can opt for premium shipping spaces. It’s often too costly for most freight forwarders. 

  • Labour shortages

Industries across the globe are experiencing labour shortages. And, the logistics industry is no exception. Automating manual tasks can help freight forwarding companies overcome labour shortages. It can help them shift some of the burden from their employees. You can reduce the need to hire more employees by automating and reducing repetitive tasks. You can also try digitising your processes to offer more flexibility to your employees. 

  • Changing laws and regulations

The logistics industry is highly influenced by the changing laws and regulations. Even minor policy changes can send ripples across the shipping and logistics industry. Even though you don’t notice a change immediately, you may experience it somewhere down the line. Stay up-to-date with the changing laws and regulations and take proactive measures to keep up with your competitors. It’s the key to thriving in the industry, especially when you deal with international shipments. Make sure you incorporate any regulator changes into your standard processes. 

  • Increasing competition

The shipping and logistics industry has a low barrier to entry. That’s why freight forwarders end up battling immense competition. Moreover, freight forwarding is viewed as a commodity. Shippers end up prioritising pricing over quality and brand loyalty. Freight forwarders are struggling to compete with technology-savvy entrants in the industry because shippers are focusing on customer experience. 

Differentiating your business in the industry is the key to beating the competition. You can do so by combining industry knowledge, connections, and relationships with digital advantages. These include data analysis and real-time tracking. 

  • Volatile shipping prices

Shipping prices are volatile and hard to predict. It’s because shipping prices are influenced by a number of factors. These factors include fuel prices, seasonal demand, labour costs, political situations, and more. For anyone working in the logistics industry, dealing with price uncertainty is inevitable. 

However, dealing with temporary price hikes is still fairly simple. You can negotiate better rates with carriers. Booking outside of peak seasons can also help you secure lower prices. In order to deal with price volatility in the long run, it’s important to establish open and transparent communication with your shipper. 

  • Unexpected delays

There are delays you have accounted for, and then there are delays that are unexpected. They can arise for a number of reasons, whether it’s the weather conditions, last-minute changes in the delivery route, or unexpected detours. Regardless of whether the shipment delay was out of your control, it’s essential you communicate with the shipper. It’s your responsibility to give them an updated timeline. You can increase visibility into your shipments with technology, analyse past data to identify why delays are happening. You can adjust your operations and strategies accordingly.

Leveraging Appointment-based Delivery in Cargo Shipping

Here are the benefits of leveraging appointment-based delivery in cargo shipping.

  • Appointment-based delivery is flexible and efficient, ensuring timely deliveries.
  • You can also leverage tailored services for appointment-based deliveries.
  • It facilitates streamlined coordination and the efficient handling of appointments for deliveries.
  • Appointment-based delivery is a safe and reliable shipping solution.
  • Scheduling appointments for deliveries is quick and hassle-free. 

Here are some future trends that will shape the cargo shipping industry.

  • The logistics industry is aiming for decarbonisation. That’s why sustainability will be a key focus in 2024 and beyond.
  • The implementation of artificial intelligence (AI) will increase. It will be mostly used to enhance visibility in supply chain networks, optimise delivery routes, and improve inventory management. 
  • Economic and geopolitical factors have led to relocating manufacturers closer to the home market. It’s also referred to as nearshoring. It’s proving to be one of the best ways to eliminate risks associated with global supply chains.
  • Unexpected weather conditions and events have become more frequent and severe due to climate change. Extreme weather events often disrupt shipping routes, demanding contingency plans and adaptive strategies to ensure operational efficiency.
  • A high competition is likely among carriers, with an increase in container volumes. This will fluctuate freight demand and capacity. 

Conclusion

Optimising delivery and shipping through appointment scheduling is a game-changer for businesses aiming to enhance customer satisfaction and streamline their logistics operations. By ensuring timely and reliable deliveries, you can build stronger relationships with your customers, reduce operational costs, and increase overall efficiency. The technology is constantly evolving, making the adoption of sophisticated scheduling tools increasingly vital. It offers more precise and user-friendly solutions. Implementing technological advancements will not only improve delivery outcomes but also position your business to better meet the growing demands of a convenience-driven market.

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