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Amazon Bulk Order Shipping: A Guide for Indian Businesses

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Akesh Kumari

Specialist Marketing @ Shiprocket

July 12, 2024

9 min read

Navigating the eCommerce giant Amazon can be a game-changer for Indian businesses, especially when it comes to bulk order shipping. Understanding the nuances of Amazon’s bulk shipping options can drastically reduce logistics costs, improve delivery times, and enhance customer satisfaction. 

This blog will help you efficiently manage bulk orders on Amazon. Whether you’re a small startup or a large enterprise, mastering bulk order shipping can streamline your operations and give you a competitive edge in the marketplace.

Understanding Amazon Business

Amazon Business is India’s own wholesale market online store. It enables you to buy in bulk quantities for your business. Amazon Business caters to the wholesale buying requirements of lakhs of customers. It operates not only in India but also in 8 other countries. These include Canada, France, Germany, Italy, Japan, Spain, the UK, and the USA. Amazon Business covers 99.8% of pin codes in India, boasting over 3.5 lakh.

Benefits of Amazon Bulk Order Shipping 

Did you know you can save 5% or more with bulk discounts on more than 15 crore products starting at just two units of the same item? You can also save up to 28% on your business purchases by claiming a GST input tax credit. These are just a few benefits of Amazon Business. 

Here are some major benefits of Amazon bulk order shipping.

  • Increase sales with B2B selection

B2B product opportunities can easily be identified through Amazon Business. They allow you to connect relevant offers to customers. You can use different tools to discover B2B products, respond to request quotations by customers, and sell the products in bulk.

  • Optimise your B2B pricing

Discounts can be expected while pricing B2B products as consumers buy them in large quantities. Amazon offers different tools to support and automate the pricing procedure for B2B sales. They also provide tools to sync it with prices set for retail clients. 

  • Differentiate your business

Business profiles and certifications can be used to aid your products stand out. They will be visible to procurement professionals and other B2B consumers who shop on Amazon Business.

  • Tailor delivery to B2B customers

Business customers can expect deliveries during regular operation hours. Amazon Business gives you valuable insights and capabilities that enhance the delivery experience for B2B customers.

  • Optimise your B2B strategy

Amazon Business gives you easy-to-use dashboards and tools for recommendation to enable you to assess chances and opportunities and streamline your strategy for business consumers.

  • Automate your B2B sales

Amazon Business has developed APIs to automate different aspects of your B2B business. You can add the right selection of products or set the right prices for business customers.

Features Enhancing Amazon Bulk Order Shipping

Let’s look at the key features of Amazon Business that greatly enhance bulk order shipping.

  • Multi User Account

You can add multiple users to your business account. It enables you to streamline procurement processes and better collaborate on purchasing decisions. Amazon Business also offers customisable access levels, centralised billing, and detailed reporting. These features simplify and give you more control over business purchasing, increasing efficiency in the long run. 

  • Amazon Pay Later

Amazon Business offers convenient financing options. You can enjoy the flexibility to make purchases and pay later. It helps you avoid instant financial strain, streamline cash flow management, and enable strategic purchasing decisions. You’ll also be able to streamline your procurement processes if your business is eligible for immediate access to credit. This will help you purchase important supplies and services. 

  • Amazon Business App

The Amazon Business App is specially designed to help your business easily buy, track, and monitor their bulk purchases. With the Amazon Business App, you can keep personal and business purchases separate. It also enables you to switch between the two, easing the shopping experience. You can also get custom quotes from different wholesalers online. Moreover, you can find the best deals exclusively for your business, get extensive customer support instantly, and easily track your bulk orders. 

  • Quick and Reliable Shipping

You can benefit from top-notch logistics services from Amazon. You also get access to free and quick deliveries with Amazon Prime. 

Managing Bulk Orders with Amazon Business

Irrespective of whether you are a new or an existing Amazon seller, Amazon Business is a brilliant method to reach business buyers, support the strategy of your channel, and also scale your growth. Amazon Business allows you to manage bulk orders through the following:

  • It provides you with a B2B guide to your products: You can tell the story of your business to stand out with unique and targeted product promotions.
  • Meeting the business consumer’s bulk order requirements: Provide bulk discounts to give your customers incentives for higher quantity orders.
  • Access to better fulfillment: Amazon Business enables fulfillment by managing delivery in methods that can help you grow your business and expand it more quickly.  
  • Gaining insights by highlighting how you sell: You can monitor, analyse, and understand your B2B sales while making amendments and planning your next steps with great insights.

Quality Assurance and Reliability 

Amazon Business ensures high-quality standards for all goods and services. Trust, reliability, and dependability are the most essential elements of online shopping. Amazon Business works with reputable manufacturers and suppliers because they recognise the importance of great quality standards. They extend their high-quality services across various industries. These include IT services, food and hospitality, non-profit, education, and more. They also perform thorough quality checks at all stages of the supply chain. Regardless of whether you’re an enterprise or SMB, Amazon Business prioritises convenience and customer satisfaction.

Product Categories for Amazon Bulk Orders

With Amazon Business, you can save an average of 15% when purchasing office supplies and stationery items. Moreover, you can also save up to 28% more on wholesale purchases of cleaning supplies and electronic goods, computer accessories, and other IT items with Amazon Business.

Here are the top product categories for Amazon bulk order shipping. 

Product Category Products 
IT ProductsLaptops, monitors, tablets, desktops, computer accessories and components, networking devices, storage and hard devices, etc.
Office Supplies
Ink cartridges, multipurpose paper reams, whiteboards, pens, pencils, desk organisers, art and craft supplies, etc. 
Cleaning SuppliesBins, garbage bags, mops, absorbent cleaning wipes, scrubs, sponges, brooms and mop organisers, cleaning cloths and gloves, brush sets, dustpans, etc.
Industrial & MROPackaging supplies, power tools, safety apparel, adhesive tapes, measuring scales, testing devices, semiconductors, hand tools, etc. 
Pantry ProductsTea, coffee, sugar, salt, spices, snacks, beverages, sauces and spreads, cleaning essentials, handwashes, sanitisers, tissues, fresheners, cooking oil, etc. 
Hospitality StoreCooking essentials, kitchen appliances, racks and shelves, dining essentials, paper cups and other disposable items, baskets, storage boxes, bins, mops, pantry supplies, etc. 

Exclusive Deals and Programs 

Amazon Business is one of the biggest B2B platforms in India. It offers exclusive deals and programs for businesses, regardless of their size, industry, and speciality. They have dedicated their online wholesale marketplaces to all businesses. You can be a startup, an enterprise, a retailer, a wholesaler, or SMB, an individual entrepreneur, etc. Amazon Business also offers several features that make wholesale online shopping budget-friendly. These features include bulk discounts, custom quotes, additional GST discounts, etc. It also gives you access to exclusive business events. You can participate in events like Stock-up Sale, Business Value Days, EMI Fest, Prime Day, Great India Sale, etc., to leverage additional discounts and further increase your savings. 

Getting Started with Amazon Bulk Order Shipping 

If you don’t know how to get started with Amazon Business, here are the steps you should follow:

Step 1: Sign up for a ‘Professional’ selling account

You can log in to Seller Central or sign up for a ‘Professional’ selling account if you don’t already have one. Once you have logged in, click B2B and then B2B Central to access B2B features. If you’re using an ‘Individual’ selling account, you can upgrade anytime. 

Step 2: Add products to your catalogue if you haven’t already

You can add B2B products to your catalogue with the usual listing process. You can also create package hierarchies and list your products as case packs and pallets. It will help you encourage bulk sales. 

Step 3: Enable bulk order option

To enable bulk ordering for your listings, go to the inventory management or settings section of Seller Central. This option allows customers to buy many of your items at once.

If you don’t want to opt for any of the Amazon shipping options and want to try it yourself, you can partner with a shipping service provider like Shiprocket Cargo. They help you streamline your entire bulk shipping process. With Shiprocket Cargo, you can ship to over 24,000 pin codes. They have an extensive carrier network, so you can choose the most affordable cargo service for your business.

Step 4: Set business prices and create quantity discounts

Next, you should set business prices and create quantity discount offers for Amazon Business customers. It’ll not only enhance your visibility but also increase your chances of appearing in the ‘Featured Offer.’ The ‘Business Price’ section on ‘Manage Inventory’ enables you to set static business prices and discounts. Alternatively, if you want to create dynamic business pricing, you can use the ‘Automate Pricing’ feature. 

Step 4: Create a business profile and add certifications 

Create a business profile by adding all the relevant information. You can also add quality certifications to your seller profile to help those who want to meet specific sourcing objectives and spending targets.

Step 5: Try different B2B features and tools

You can use B2B Central to explore different features and tools that can help you engage more business customers. Manage Quotes can help you review and respond to quote requests. You can also try ‘Case Pack Product Opportunities’ to learn which products would be more profitable to sell in bulk. Business Discounts Insights can help you get recommendations for B2B prices and discounts.

Conclusion

Successfully managing Amazon bulk order shipping requires a strategic approach and a thorough understanding of the platform’s features and tools. With Amazon Business, you can optimise your supply chain, reduce costs, and ensure timely deliveries. Staying up-to-date with best practices and continuously refining your logistics strategy can lead to significant improvements in operational efficiency and customer satisfaction. 

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